WHAT MAKES GfK’s DIGITAL TRENDS PROGRAMME SPECIAL?
With GFK’s Digital Trends Programme we measure internet usage i.e. which web pages you visit, which ads you look at and how long you stay on a page. This information is then used by us in an anonymous and aggregated way.
The information collected from GFK’s Digital Trends Programme helps companies improve their online services provided to you. Websites become more user-friendly and offer you the information you need quicker.
All you have to do is install our software or app to your PC, Smartphone or Tablet and the measurement is done automatically. So, you can normally continue browsing the internet as usual! Register now to take part. For more information on the devices you can install on see our FAQ's.